Twitter is one of the oldest social media platforms so does the Twitter Widget, and it won’t be wrong to say that Twitter played a major role in bringing the social media revolution. The revolution transformed the world and brought it closer. With Twitter, users can now spread their message, get involved in a debate, and get to know about recent happenings and a lot more. The importance of Twitter is restricted to individuals; it also has a great significance for businesses.
Twitter has such importance for businesses that it has become one of the essential marketing elements. And in order to extract maximum benefit from the platform, businesses are now opting to embed the Twitter widget on websites.
What is a Twitter widget?
Twitter widget is a type of functional block on the website that enables users to display the Twitter feed. You can showcase the content and tweets from your desired source. For example, you can display a hashtag feed consisting of the tweets containing your provided hashtag. Or you can showcase tweets from your Twitter handle, mentions, and more.
Tools such as social media aggregators help you in this cause. These tools help you collect, curate, and customize Twitter feed from your desired source. And with the help of a dedicated Twitter widget, it displays it on your website without any hassle.
Moreover, they provide such an easy solution to embed the Twitter widgets on websites that even if you belong to a nontechnical background or do not have coding knowledge, you can still add feeds with ease.
There are many reasons that businesses are now opting to adopt this strategy. But we have handpicked some of the major benefits that might convince you to embed the Twitter widget on a website.
Also Read: How to Get Followers on Twitter? A Short Guide
Easy-to-use Tools That Helps to Embed Twitter Widget on Website
According to the current marketing scenario, having an attractive website is a must for any business. We have kept that mind to filter some benefits that might clear your dilemma on whether or not to adopt this strategy. So, without any further ado, let’s dive into it.
1. Increases the overall look and feel of the website
People are very creative, and they use their creativity greatly when they tweet. And as the Twitter widget allows users to upload tweets with images and videos as well, people use this facility to a significant extent.
By opting to embed Twitter feeds on the website with Twitter Widget, you can easily use that creativity and vibrancy to your website and improve the look of your website. We all know that having an attractive and eye-pleasing element can help create a good impression on the visitors. And creating a good impression and can businesses improve the brand reputation and awareness.
2. Amplifies visitor engagement on the website
While having a website, visitors must stay on your website so Twitter Widget will help alot. Because as long as the visitor stays, it increases the chances of getting sales. And to hold a visitor on the website, the website should have an engaging element. Tweets and Twitter feeds can help you in achieving this feat.
For example, you can opt to embed a hashtag Twitter feed, and keep your visitors engaged in some debate, discussion or provide them with the latest information related to your business or industry. It can also spark an interest in the minds of your visitors.
3. Twitter Widget Makes the website more informative
People tend to enjoy gathering more information and staying up to date with recent events. Continuing the example from the previous benefit, you can add a hashtag feed on your website and provide the latest information related to any hashtag. Based on the previous advantage, you can also choose to provide tweets related to news related to your industry or business.
People can gather information from your website and revisit it again to get more information. It can eventually develop an interest in their minds. All these measures can help to instill interest in the minds of consumers.
4. Improves website traffic
As people will look to visit your website more often, it will increase website traffic. In this age of internet and e-commerce dominance, it is important to have a good online presence. And good website traffic can help you in this cause.
It also helps in improving your brand recognition. How? – As there will be more website traffic, it can help you improve your search engine ranking. So, when someone searches for anything related to your business. Then, the search engine will promote your website to that individual due to better search engine ranking.
5. Twitter Widget Provides a sneak into your social media presence
With the Twitter widget, you can even opt to embed a Twitter feed from your handle on your website. So it provides a sneak into your Twitter presence to your visitors as well. And as they have the option to follow you there, it helps you improve your Twitter strength and eventually helps boost brand recognition.
Summing It up Twitter Widget
The benefits mentioned above are some of the major reasons businesses are now actively opting to embed the Twitter widget on the website. You enjoy many other advantages affiliated with this strategy after adding a Twitter widget to the website. So what are you waiting for? Add Twitter widget on your website now and take your business to new heights.