To reap the proper benefits of Promotional Car Branding investment, you need to know some crucial methods so that you can represent the products and services of your company with eye-catching graphics without creating visual disturbance to others.
An average American spends more than 18,000 minutes driving or walking every year. Additionally, more than 75% of Americans use their car to go to work. This means that people spend a lot of time on roads and around vehicles.
Many small and large businesses know the importance of Promotional Car Branding and use their vehicle as advertisement methods. Simply by driving one location to another, promotional vehicles can get more than 70,000 impressions every day.
So you’ve at last chosen it’s the ideal opportunity for another person to turn into the conservator of your treasured exemplary vehicle, and it doesn’t make any difference assuming it’s a long-term family top pick or a not exactly adored undertaking you just never found time to complete.
Before you start shopping for promotional car stickers for your business, you need to know the dos and don’ts of the vehicle branding. Here are the top 4 dos and don’ts of promotional vehicle branding.
How to do Promotional Car Branding:
We have compiled the best list for guidelines if you are going for Promotional Car branding or Vehicle. Below are the best Do and Donts that need to be kept in mind while going through all branding procedures.
Don’t Use Too Much Information & Do Make the Stickers Simple
Determine the most important information of your business. This could be anything such as your business contact information, business name, website, physical address, etc. However, make sure you’re not listing all the important business information on the car decals.
Remember that your primary objective is to brand your Promotional Car Branding, not any stationery product. Your audience will have only a couple of seconds to read the information. Be concise and clear. Additionally, make sure the car stickers are consistent with your brand design. As per Forbes, consistency is important for successful branding. This way your audiences can recognize your company and brand easily.
Don’t Use Fancy Font: Do Use Readable Font
While purchasing great car decals from the sign company make sure you choose a font that is easy to read from a distance. While you might be tempted to use fancy fonts, your potential customers would be able to read the traditional fonts much more easily.
The cursive fonts are extremely difficult to read. Therefore, you should not use it on your car stickers. One of the best fonts for the car stickers is Calibri. They are simple, bold, and non-fancy fonts that will help the customers to read the information easily.
Don’t Use Stickers Only on the Side: Do Use Them on All Sides
Depending on the location of the people and your vehicle, your car stickers can be noticed from the back, the sides, and the front. Make sure you place important business information like business website and phone number on the back or sides of your Promotional Car Branding or branding vehicle.
However, keep in mind that not all cars are made equally. While designing smaller car stickers, make sure you consider the vehicle. Certain locations of the vehicle such as rails, bumpers, or windows might not be covered in some states due to legal issues. For instance, you cannot install car stickers on vehicle windows in Wisconsin.
Don’t Use Bad Quality Photos: Do Use Professional Photography
If you want to use images while branding your promotional vehicle brand or Promotional Car Branding, make sure you choose the images from a professional yet commercial photographer. Even if you have a small business promotional car, you need to ensure that the images are of high quality so that they can be read or interpreted from a distance. Using a hazy or unprofessional image on your car stickers will make the vehicle look unattractive. Remember that your car stickers should reflect the professionalism of your company.
Try not to stain reality. Notice any defects that the vehicle has, including flaws and mechanical issues, or whatever doesn’t work, for example, the cooling or the dashboard clock. Assuming the vehicle has been in an accident or harmed in another way, talk concerning that and how it’s been fixed. Once more, having a purchaser discover there’s an amiss thing after the deal is just a burden, which you can try not to by being straightforward.
To portray the upkeep, like the state of tires, belts, and hoses, just as oil changes and motor checkups. Assuming the vehicle has some costly help prerequisite, for example, a crankshaft belt change, notice whether that has been finished.
Each exemplary vehicle is unique, with different properties and narratives. Fitting your promotion to flaunt the best your vehicle brings to the table, just as calling attention to any shortcomings, ought to guarantee deals achievement and a delightful encounter for all interested parties.
Conclusion for Promotional Car Branding
These are the top 4 dos and don’ts of promotional vehicle branding. Make sure you take pride in your car sticker design. If vehicle branding is the primary advertising method of your business, don’t forget to invest in high-quality car decals.