What is Digital Marketing? A Basic Marketing Guide and Strategies

With people spending more time on digital platforms via the internet, it has now become a place to sell everything. People love to learn, shop, entertain, and play online instead of doing these things physically by going to places. That’s why it becomes important to do internet marketing which is also called digital marketing. 

What is Digital Marketing?

Digital marketing is referred to as advertising anything digitally on the internet with no physical existence. The term became popular back in the 2000s when the real era of the internet started. Previously companies advertise their stuff on roads, newspapers, magazines, trucks, etc. 

But now things have changed and so does the advertisement ways and styles. Remember old-style billboards. The main purpose of them is to get the attention of the people traveling on that road. Similarly, digital ads are put to get the attention of online traffic of people on the internet. Online traffic can provide many times more views when compared to old-style marketing techniques. Now the billboards are replaced by websites, contents, videos, mobile games and apps, online tools, etc. 

Moreover, the internet provides an opportunity for everybody to become a marketer. You can easily own an asset by creating content that people love to watch, read, or play. Once you get the digital traffic on your platform, you will be able to display ads. People watching these ads or clicking them will generate money for you

Marketers provide different opportunities to earn from online ads. You can earn via pay per click, paid search advertising, paid social media marketing on platforms like Facebook, Instagram, Pinterest, TikTok, etc.

Now the internet offers thousands of ways to market products. Following are some of them:

  1. Website Advertisement:
  2. Social Media Marketing
  3. Video Marketing on Youtube
  4. Advertising on Apps
  5. Email Marketing
  6. SEM (Search Engine Marketing)
  7. Content Marketing
  8. Mobile Advertisement
  9. Influencer Marketing
  10. Affiliate Marketing

Guides and Strategies:

Digital Marketing

Social media marketing strategies are always evolving with time. Advertising success now depends on your ability to connect with people virtually.  As more and more new ideas come into the mind of marketers, ways to market get improved. Previously there are only a few strategies. Following are some of the strategies of digital marketing:

  1. PPC (Pay Per Click)
  2. SEO (Search Engine Optimization)
  3. Keyword Planning
  4. Search Engine Advertising
  5. Ads by an Influencer or a Star
  6. Social Media Advertising
  7. Content Marketing
  8. Affiliate Ads
  9. Email Advertisement

It is important to learn these skills to market products and services for yourself and for others. All these skills are basic and easy to learn. You can also make your own platform. Work on it to get more and more traffic and then start marketing for others.